Referring to McLuhan "The Medium is the Message" a very interesting piece. His argument guides to understanding environments, especially new ones as they enter and pervade society and how the world wide web is threatening to liberate the old information monopolies from governments and big corporations. In connection with my other post in regard to the images in the connection with our culture "long accustomed to splitting and dividing all the things as a means of control,...the medium is the message. Now more relevant than ever, the impact of new media illustrates how our senses and perceptions are altered as these devices become integral parts of our lives.